01 Jun Can Rebranding Help A City Shake Its Seedy Reputation?
I came across this article the other day and couldn’t help but share. China’s endeavor to rebrand the city Dongguan really underscores the power of design. With some fresh, clean design, the city is moving from a reputation of organized crime and prostitution to one of art, culture, and entertainment for residents and tourists. Check out the image below to get a feel for the work, and be sure to check out the Fast Company article here, and let us know what you think!